Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Availability of the sugar-free, spiked seltzer will expand to more states later this year and fans can. Still, partnering with an established brand in a beverage category that's still growing (albeit not as quickly) could help Boston Beer. HARD MTN DEW is launching Tuesday at select retailers in Tennessee, Florida and Iowa.
Mtn dew hard seltzer plus#
However, the company admitted in last week's earnings that growth in the hard seltzer category "fell well short of our and the industry's expectations" and dampened the company's overall performance. MTN DEW® Hard Zero Sugar Variety 12pk 12oz Can 5.0 ABV costs 20.49 plus the Gopuff delivery fee as low as 3.95. Last month, Boston Beer, which also produces Truly Hard Seltzer, said the boozy seltzer fad was starting to fade and that. Hard Mtn Dew is billed as offering Mtn Dew's 'bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5 percent, perfect for occasions to dial-up the fun. The 100-calorie spiked seltzer is 5% alcohol by volume and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages."Įager fans of legal drinking age that can't wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. HARD MTN DEW will hit shelves in early 2022.
Prices of the drink also vary depending on state. the makers behind Samuel Adams, Angry Orchard Hard Cider, and Truly Hard Seltzer are teaming up to make a. Given the immense success of hard seltzers and canned cocktails, its no surprise that Pepsi has decided to create their own line of boozy Mountain Dews in collaboration with Boston Beer Company. Hard Mountain Dew The Boston Beer Company, Inc. Early images of the products also show that it will contain zero sugar. is working to secure alcohol distribution permits in each US state. Mountain Dew adds popular Baja Blast flavor to its HARD MTN DEW lineup. Hard Mtn Dew will belong to the flavored malt beverage category and contain 5 alcohol by volume. HARD MTN DEW will be sold in 24-ounce single-serve cans and a variety pack consisting of a dozen 12-ounce cans.įederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. In 2022, PepsiCo partnered with the Boston Beer Company to produce a line of alcohol-infused drinks in four flavors. Boston Beer Company is partnering with PepsiCo to turn the soft drink into a caffeine-free alcoholic beverage, which comes in four flavors, including Baja Blast, watermelon and black cherry and original.
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